In Sichuan, Zhongtong Cold Chain has attracted 17 franchisees and achieved full coverage of the province, cities and prefectures. "Our goal is to establish a cold chain network covering counties and even key towns, so that sending cold chain products is as convenient as sending express delivery." The person in charge of Zhongtong Cold Chain Sichuan Branch said.
The so-called "central direct operation + franchise outlets" model means that the cold storage and trunk lines are directly invested by the headquarters, and the end distribution is handled by the franchisee, which is consistent with the operation mode of Zhongtong Express.
Compared with traditional logistics, the transportation cost of cold chain logistics is much more expensive than ordinary logistics. A professional refrigerated truck alone needs to be purchased for 200,000 yuan, while the price of an ordinary transport truck is only half of it, let alone The cost of various professional equipment is gone. Capital investment is the biggest problem that plagues the development of cold chain logistics.
Drying cold chain logistics is the "first kilometer" for agricultural products to enter the market. For the matsutake in Ganzi Prefecture, this "one kilometer" has been stretched into "ten kilometers" because of the long distance. Matsutake mostly grows in difficult terrain. It is not easy to pick and has a short fresh-keeping period. In addition, it is difficult to transport in deep mountains, resulting in poor export.
"This model can make our delivery radius larger. The e-commerce goods that we were afraid to receive before are now also dared to receive it." A logistics company chose to join Zhongtong as the first batch of franchisees. Transporting matsutake has always been a headache for him. Because the fresh-life of matsutake is short, the company's capacity can only go to Chengdu, so all the goods that are received are wholesale, and they will be shipped out of Dashan immediately after picking every day. "3 tons of trucks , Only a few hundred kilograms are loaded, and it must be delivered, which will inevitably drive up the cost.” said Lao Zhang, the company's principal.
Lao Zhang once received an order for matsutake from a Shanghai restaurant. The price was twice as high as the wholesale price, but he did not dare to accept it because there were too many intermediate links and he did not dare to guarantee the quality. If there is a cold chain network, the trunk transportation will be handed over to Zhongtong, who is responsible for the transportation from the Ganzi field to the Chengdu transshipment center. "It can be picked up all over the country, the empty load rate will be reduced, and the cost will be reduced."
According to the person in charge of Zhongtong Cold Chain, after the establishment of the cold chain network, fresh products such as Matsutake can be directly supplied directly from the origin, eliminating the need for intermediate links, and consumers will receive fresher and cheaper goods.
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